Blossom Du Jour, Blossom's attempt at fast food in the Chelsea area in NYC. Given Blossom's reputation, despite my last experience there, I had high expectations for this place. Unfortunately, I was disappointed overall. The decor was kind of funky -- all white walls and only a couple counters at which to eat. It is definitely a take-out place. The menu is simple--sandwiches, wraps, and salads.
I chose the Midtown Melt and Zach chose the BLT Caesar. I also ordered a Caesar side salad. My Midtown Melt had cajun-spiced seitan, agave guacamole, lettuce, and chipotle aioli. Based upon the description, I thought it would be very flavorful, but it was quite the contrary. There was very little taste to it at all -- I found it to be bland and unfulfilling. It needed a more flavorful sauce and different bread -- maybe if it had just been toasted, it would have been better. Zach's sandwich was the same--pretty bland. And...after I finished my sandwich, I realized there wasn't any cheese melted on it at all, hence the name of melt. I didn't check it, but I'm pretty sure they forgot the cheese.
I also had the Caesar salad, which I thought was pretty good. The lighter Caesar dressing paired with the capers was pretty good. I wished I had just ordered a big salad. Oh, well. All in all, I would not recommend this restaurant. As a side note, I heard that it really isn't owned by the Blossom owners...I'm not sure what the story is.
Blossom Du Jour
174 Ninth Avenue (20/21),
New York City, NY 10011